Frequently asked questions about Salesforce CRM Analytics and Einstein


How mature is the the Salesforce "CRM Analytics" product?


CRM Analytics has been GA (General Availability) for almost a decade under different product names (Wave, Einstein Analytics, Tableau CRM and now CRM Analytics). Over this period, it has has matured into a highly scalable platform used by many Salesforce customers (large and small) around the world.


Are CRM Analytics and Tableau the same thing?


No, they are two complimentary products with different underlying technologies, target personas and user experiences. CRM Analytics is native to the Salesforce platform, whereas Tableau was acquire in 2019. "Think CRM Analytics on Salesforce; Tableau beyond Salesforce."


What is Salesforce Einstein?


Depending on the context, Salesforce "Einstein" may refer an ML/AI-driven brand, a character, a platform, licensable products or specific features. This interchangeability of definitions can be confusing, so here are a few examples to clarify:


Is Salesforce SAQL the same thing as Salesforce SOQL?


No. SOQL (Salesforce Object Query Language) is a declarative language used to interact with Salesforce objects. It is similar to SQL but is specifically designed for Salesforce data. SAQL (Salesforce Analytics Query Language) is also a declarative language, however, it is specifically designed to interact with, analyze and visualize data managed with Salesforce CRM Analytics metadata and underlying data store.


Is the Salesforce Einstein ML / AI platform robust and capable of scaling?


Yes. Today, Salesforce Einstein delivers 80 billion AI-powered predictions on a daily basis.


Do Epoch Analytics provide Tableau consulting services?


No. Epoch Analytics specialise in "on-platform" Salesforce data & analytics services. There are a number of highly-capable Salesforce partners with Tableau expertise that we're happy to introduce you to.